Shortly after starting with Seven46, I was brought on board with Havas Sports & Entertainment Cake to work on the brand toolkit for Campo Viejo’s premium Gran Reserva and Dominio wines.

With this project I worked with supplied imagery from to create concepts for OOH and ATL advertising, as well POS, digital and limited edition promotional materials.

Both concepts used the idea of “The artistry of Rioja” with the Gran Reserva being the “Artist” set and the Dominio being the “Collector” edition and both using bespoke commissioned artwork from the Rioja region.