As a joint partnership with Havas Sports & Entertainment Cake, I was the lead creative for the winning RFP for the ICC Women’s World Cup creative, advertising and PR activation as well as the Champions Trophy PR activation. Working closely with HSE’s creative director; strategy and insight team; and their Head of Business Development we created a fully integrated campaign pitch.

Steve Elworthy, tournament director, ICC Women’s World Cup 2017 commented: “When HSE Cake first presented the idea to us, we knew it was an ambitious and gutsy approach. We are proud to be launching as powerful a campaign as ‘Who Runs the World’.”